In addition to directorial ventures from Yash and Aditya, the company launched several new directors, including Sanjay Gadhvi, Vijay Krishna Acharya, Kunal Kohli, Siddharth Anand, Shaad Ali, and Ali Abbas Zafar. Since the 2000s, YRF produced a larger number of films.

Other successful releases of the 1990s were Darr (1993) and Dil To Pagal Hai (1997), both starring Khan. Starring Shahrukh Khan and Kajol, the film has the longest theatrical run in Indian cinema history. The year 1995 marked the directorial debut of Chopra's elder son Aditya Chopra with the highly successful romantic drama Dilwale Dulhania Le Jayenge. YRF's sole commercial success in the 1980s was the Sridevi-starring romantic musical Chandni. The company had four more releases in the 1970s, including the ensemble romantic drama Kabhi Kabhie and the action film Kaala Patthar, both of which starred Amitabh Bachchan and Raakhee. YRF's first release came in 1973 with the Chopra-directed Daag, a drama about bigamy, starring Rajesh Khanna, Raakhee and Sharmila Tagore. The most frequent collaborations of the company have been with the actors Rani Mukerji, Rishi Kapoor, Shah Rukh Khan, Anushka Sharma, Katrina Kaif, and Saif Ali Khan. YRF started a film distribution business in 1997 in addition to distributing their own productions, the company has handled the domestic and/or international distribution of over 50 films from other companies. As of 2022, the company has produced over 80 Hindi films and one Tamil film. Yash Raj Films (abbreviated as YRF) is an Indian entertainment company, established by filmmaker Yash Chopra in 1970, that produces and distributes motion pictures. He directed 13 films for the company between 19. Yash Chopra, the founder of Yash Raj Films, pictured in 2012.

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